Sophie Rankin
Apr 28, 2022

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I do this on all projects where we’ve recruited participants internally. It can help create a sense of ongoing community and engagement - kind of ‘you said, we did’ vibe, that is more long-term and feels less transactional. You can use it alongside building and maintaining participant panels. Also asking for anonymous feedback on the experience of taking part to iterate and improve the recruitment process and documents (I’ve done this with all participants even those via a recruiter with their permission).

At first, this diagram looks like ‘Share’ could mean sharing your research insights with stakeholders or the team. So for this I’d say ‘Share’ would be embedded across the whole cycle to avoid people interpreting it as doing research in a vacuum and sharing outputs at the end. It’s good though, well done!

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Sophie Rankin
Sophie Rankin

Written by Sophie Rankin

Senior User Researcher @ Snook. Openly sharing my ideas, thoughts and experiences to be challenged and to help others, so we can improve our practice together

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